Xerjoff
 | |
| Industry | Fragrance |
|---|---|
| Founded | 2007 in Turin, Italy |
| Founders |
|
| Headquarters | Turin , Italy |
Key people |
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| Website | xerjoff |
Xerjoff is an Italian fragrance company from Turin founded in 2007 by Sergio Momo and Dominique Salvo.
History
[edit]Xerjoff was founded in Turin in 2007 by Sergio Momo and Dominique Salvo.[1] The name comes from "Joff", a nickname for Momo from his Slavic grandmother, which was extended to "Sir Joff" by English colleagues.[2] Momo, a former painter and designer, studied perfumery in Grasse in 2005.[1] Andrea Tessitore became the company's president in July 2018.[1][3] As of 2019[update], the brand's "commercial heart" is in London, where it generates one fifth of its revenue.[1]
Some of Xerjoff's perfumes[4] have been created with various partners. Save Me was announced in January 2021 for Brian May's Save Me Trust as part of Xerjoff's charity fundraising collection Spray to Help.[5][6] Scent of Dark was released with Tony Iommi alongside a song of the same name in November 2021.[7] In 2025 they collaborated with Duran Duran, releasing two fragrances.[8] Xerjoff has sponsored the ATP Finals since the tournament moved to Turin in 2021, releasing tennis-inspired scents each year.[9]
References
[edit]- ^ a b c d Desimio, Carola (21 June 2023). "Così Xerjoff sta rivoluzionando il mercato dei profumi di lusso" [How Xerjoff is revolutionizing the luxury perfume market]. Forbes Italia (in Italian). Retrieved 24 November 2023.
- ^ Galbiati, Laura (20 April 2023). "Xerjoff punta a 50 milioni di fatturato nel 2023 e pensa a possibili acquisizioni". Fashion Network (in Italian). Retrieved 24 November 2023.
- ^ Galbiati, Laura (23 July 2018). "Andrea Tessitore è il nuovo AD di Xerjoff Group". Fashion Network (in Italian). Retrieved 24 November 2023.
- ^ Fragranzo.com (16 January 2026). "What Perfume Is Similar To Xerjoff Erba Pura". Fragranzo.com. Retrieved 16 January 2026.
{{cite web}}: CS1 maint: url-status (link) - ^ Driver (19 July 2023). "The Ultra-Luxe Perfume Brand Bringing Together High End Fragrance And Philanthropy". Elle UK. Retrieved 23 November 2023.
- ^ Brandle, Lars (11 January 2021). "Brian May Launches Wildlife Fundraising Fragrance 'Save Me'". Billboard. Retrieved 23 November 2023.
- ^ Owen, Matt (25 November 2021). "Tony Iommi shares first new music in 8 years, Scent of Dark, accompanied by his own fragrance". Guitar World. Retrieved 24 November 2023.
- ^ "Duran Duran x Xerjoff perfume launch".
- ^ Paudice, Alessandra (16 November 2023). "Che profumo ha il tennis?" [What does tennis smell like?]. Vanity Fair Italy (in Italian). Retrieved 24 November 2023.