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XHMIX-FM

From Wikipedia, the free encyclopedia
XHMIX-FM
Broadcast area
Imperial Valley, California
Yuma, Arizona/El Centro, California
Mexicali-San Luis Río Colorado
Frequency98.3 MHz
BrandingPower 98 Jams
Programming
LanguageEnglish
FormatContemporary hit radio
AffiliationsGrupo Radio Centro[1]
Ownership
Owner
  • California Medios
  • (Sistemas de Comunicación Bajacaliforniana, S.A. de C.V.)
History
First air date
November 23, 1994 (1994-11-23)
Former call signs
XHRBN-FM (1994-August 5, 1996), XHFJ-FM (August 5, 1996-November 11, 2003)
Call sign meaning
Station was known as Mix 98
Technical information
Licensing authority
CRT
ClassC1
ERP50 kW[2]
HAAT340.5 meters
Transmitter coordinates
32°33′11.35″N 116°01′42.3″W / 32.5531528°N 116.028417°W / 32.5531528; -116.028417
Links
WebcastListen live
Websitepower98jams.com

XHMIX-FM (98.3 MHz) is an English-language commercial radio station located in La Rumorosa, Baja California, Mexico, broadcasting to Mexicali, Baja California and San Luis Río Colorado, Sonora in Mexico and the Imperial Valley, California and Yuma, Arizona in the United States. XHMIX airs a Contemporary hit radio music format branded as "Power 98 Jams".

History

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The 98.3 frequency in La Rumorosa, Baja California was put out for bid in 1992 as XHRBN-FM. Francisco Javier Fimbres Durazo, who already ran XEKT 1390 AM in Tecate, won the concession and built the station, changing the call sign to XHFJ-FM for his initials on August 5, 1996. During this time, Fimbres operated his stations in association with Cadena Baja California, which owned XEMBC-AM 1190 XEWV-AM, & XEWV-FM. At that time, XHFJ adopted an alternative rock music format as "Modern Rock". On November 11, 2003, XHFJ became XHMIX-FM to go with the station's name at the time, "Mix 98". In 2005, the station became known as "Zona 98" with a rock format.

The current concessionaire, controlled 60% by Fimbres Durazo, was created in 2007.

In 2010, the station changed formats again to the present "Power 98 Jams".

In 2016, XHMIX was authorized to increase its effective radiated power from 30,000 watts to 50,000.

References

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