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 | You can help expand this article with text translated from the corresponding article in Thai. (October 2025) Click [show] for important translation instructions.
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| Type | Public limited company |
|---|---|
| Industry | Insurance |
| Founded | 1948 |
| Headquarters | , |
Key people |
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| Total assets | |
| Website | roojai |
Roojai Insurance Public Company Limited is an insurance company headquartered in Bangkok, Thailand. The company primarily focuses on non-life insurance and operates in Thailand and Indonesia.
History
[edit]The company was founded on 11 February 1948 under the name Maenam Warehouse Insurance Company Limited, operating as a general insurer across various non-life insurance segments.
In 1994, the company’s major shareholder, Siam City Bank, renamed it to Siam City Insurance Company Limited, and in 2004, the name was simplified to Siam City Insurance.
In 2019, the company was acquired by FWD Group, a Hong Kong-based insurance and financial services provider. Following the acquisition, it was rebranded as FWD General Insurance Public Company Limited.[2]
In 2022, Roojai Group, a Thai brokerage and insurtech founded in 2016 by Nicolas Faquet, acquired FWD General Insurance Public Company Limited from bolttech Group[3]. Following the acquisition, the company was renamed to Roojai Insurance Public Company Limited, marking its transition into a licensed insurer under the Roojai brand.
In 2023, Roojai expanded its operations by acquiring DirectAsia Thailand from Hiscox Group, strengthening its market position in the motor insurance sector.[4]
In 2024, Roojai acquired Lifepal[5], one of Indonesia's largest digital insurance marketplaces. This strategic move enhanced Roojai’s distribution capabilities and solidified its presence in the Indonesian insurtech ecosystem.
Funding
[edit]Roojai completed a US$42 million Series B funding round in March 2023[6], led by HDI International, a subsidiary of Germany's Talanx Group, with participation from the International Finance Corporation (IFC) of the World Bank Group.
References
[edit]- ^ "Roojai Insurance Annual Report" (PDF). Retrieved 2025-10-28.
- ^ Nation, The (2020-10-16). "Siam City Insurance rebranded as FWD after acquisition". nationthailand. Retrieved 2025-10-28.
- ^ "Thailand's Roojai acquires FWD General Insurance Public Company to boost market share". TNGlobal. 2023-07-03. Retrieved 2025-10-28.
- ^ "Thai insurtech acquires DirectAsia". insuranceasia.com. 2023-10-02. Retrieved 2025-10-28.
- ^ "Roojai acquires Indonesian insurer, Lifepal | Insurance Asia". insuranceasia.com. 2024-01-16. Retrieved 2025-10-28.
- ^ "Thai InsurTech startup Roojai closes Series B". FinTech Global. 2023-03-28. Retrieved 2025-10-28.