Spoonity
 Spoonity's logo | |
| Type | Private |
|---|---|
| Industry | Software, Loyalty programs |
| Founded | 2011 |
| Headquarters | , Canada |
Key people | Max Bailey, Jose Gomez, Brandin Chiu |
| Products | Spoonity loyalty platform |
| Website | spoonity |
Spoonity is a Canadian business-to-business (B2B) software as a service (SaaS) company that develops digital loyalty programs, marketing automation tools, and payment integration systems for the quick-service restaurant (QSR), retail, and hospitality industries. Headquartered in Ottawa, Ontario, the company operates a cloud-based platform that connects point of sale (POS) transaction data with digital ordering channels.[1]
Founded in 2011 by Max Bailey and Myron Gomes, Spoonity expanded from an Ottawa-based startup into a multinational software provider, serving over 5,000 locations in more than 30 countries.[2] The platform processes tens of thousands of transactions daily and supports a user base of over 12 million consumers.[2] Following participation in the inaugural Google Cloud Accelerator Canada in 2021, the company integrated artificial intelligence and machine learning capabilities for predictive customer analytics and automated marketing.[3]
Clients
[edit]The company's clients include QSR brands such as Carl's Jr., Krispy Kreme, Wingstop, Burger King, Dunkin' Donuts, and Denny's.[2] Regional clients include Ten Ren's Tea in Canada, Café Martínez in Argentina, and Meet Fresh, a Taiwanese dessert chain with locations in California.
Funding
[edit]After a $30,000 grant from Coral CEA in 2011, and initial challenges with venture capital,[4] the company went on to receive funding from the MaRS Investment Accelerator Fund, The DMZ, and private angel investors totalling $825,000.[5]
Leadership
[edit]The company is led by co-founder and CEO Max Bailey, Chief Revenue Officer Jose Antonio Gomez Velez, and Chief Technology Officer Brandin Chiu. Jose Gomez, an Ecuadorian-Canadian engineer, previously worked at Nortel Networks and BlackBerry before joining Spoonity full-time in 2016. He led the company's expansion into Latin America.[6] Brandin Chiu previously worked developing applications for Lightspeed Commerce prior to joining Spoonity.
In 2025, Bailey was named a recipient of the "Forty Under 40" award, presented by the Ottawa Business Journal and the Ottawa Board of Trade. The 2025 cohort was selected from 159 nominations.[7]
References
[edit]Sources
[edit]- "Spoonity's point-of-sale tech gaining loyal international following". Ottawa Business Journal. November 9, 2022. Retrieved March 3, 2026.
- "'Two guys with no revenue' learn a venture-capital lesson". The Globe and Mail. Retrieved March 3, 2026.
- "Is a rewards program worth it for a small operation?". The Globe and Mail. October 24, 2014. Retrieved March 3, 2026.
- "Loyalty company expands its global reach". Canadian Trade Commissioner Service. Government of Canada. Retrieved March 3, 2026.
- "Google reveals first Canadian Cloud Accelerator cohort". BetaKit. Retrieved March 3, 2026.
- "Here are the Forty Under 40 recipients for 2025". Ottawa Business Journal. Retrieved March 3, 2026.
- Segovia Velasteguí, Daniela (September 30, 2024). "La startup que cofundó se expande por los cinco continentes". Forbes Ecuador (in Spanish). Retrieved March 3, 2026.