Noah Kraft
Noah Kraft | |
|---|---|
 Kraft in 2017 | |
| Born | Noah Alexander Kraft 1987 or 1988 (age 38–39)[1] Los Angeles, California, US |
| Alma mater | Brown University |
| Occupation | Businessman |
| Organization(s) | Wonderbelly, Doppler Labs, Clown & Sunset Aesthetics |
| Spouse | Caroline Straty Kraft |
Noah Kraft (born 1987/1988) is an American businessman and serial entrepreneur. He is best known as the co-founder and former chief executive officer of Wonderbelly, a digestive health medicine company that was acquired by Procter & Gamble in January 2026. Other companies Kraft co-founded include Clown & Sunset Aesthetics (CSA) and Doppler Labs. He was a co-producer of the 2016 film, Bleed for This.[2]
Early life and education
[edit]Kraft was born in Los Angeles, California to Beth and Robert Kraft.[3] He attended Oakwood School in North Hollywood. Kraft graduated from Brown University in 2009 with a bachelor's degree in international relations and history.[1][4][5]
Career
[edit]Kraft worked for East Greenwich production studio Verdi Productions and was its chief operating officer. He co-produced Inkubus, Infected, and Loosies.[6] Along with Chad A. Verdi and Glen Ciano, Kraft began co-producing what would become Bleed for This in 2010.[7]
In 2011, Kraft co-founded Clown & Sunset Aesthetics (CSA) with electronic musician Nicolas Jaar.[8] The Clown & Sunset record label released Darkside EP by the band Darkside that same year. It later released The Prism, a medium for releasing recorded music. CSA produced the multimedia event, "From Scratch" at MoMA PS1.[9] Kraft also worked for Lyor Cohen during the founding of 300 Entertainment.[4]
Kraft met Martin Scorsese in 2011 which led the filmmaker to executive produce Bleed for This, a boxing biopic about Rhode Island boxer Vinny Pazienza. The film starred Miles Teller and Aaron Eckhart and debuted at the Toronto International Film Festival in September 2016.[10][11]
In 2013, Kraft co-founded Doppler Labs with Fritz Lanman.[12] The company designed and manufactured in-ear computing technology, including earplugs and wireless earbuds.[13] Kraft and Lanman raised more than $50 million in funding within two years.[14] The Here One wireless smart earbuds were released in 2017 and the company ceased operations that same year.[15][16] Kraft was recognized in the consumer technology category for the 2017 Forbes "30 Under 30".[17]
Kraft co-founded Wonderbelly, a digestive health startup for clean medicine, with his brother Lucas in 2021.[18] By 2023, the company's antacid product was available in Target.[19] The brothers raised $12 million in Series A funding in 2024 and began selling its products at CVS Pharmacy. The company's products were available at Walmart the next year. In January 2026, Wonderbelly was acquired by Procter & Gamble for an undisclosed sum.[20]
Personal life
[edit]Kraft married Caroline Straty Kraft in 2014. They met in 2006 while both studying at Brown University.[3]
References
[edit]- ^ a b "Noah Kraft". Forbes. Retrieved 4 October 2017.
- ^ Lidsky, David (4 February 2026). "Fire in the Belly: The Untold Story of Wonderbelly's 'Remarkable' Exit to P&G". Inc.
- ^ a b Mallozzi, Vincent M. (2014-10-12). "A College Romance Goes the Distance". The New York Times. ISSN 0362-4331. Retrieved 2019-02-10.
- ^ a b Murphy, Tim. "Prick Up Your Ears". Brown Alumni Magazine. Retrieved 4 October 2017.
- ^ Murphy, Tim (November 9, 2016). "Prick Up Your Ears". Brown Alumni Magazine. Retrieved 2025-05-07.
- ^ "Noah Kraft, CEO and Co-Founder, Doppler Labs". www.vbprofiles.com. Retrieved 2019-02-07.
- ^ McNary, Dave (21 September 2010). "Scribe dons gloves for boxing bio". Variety.
- ^ "Prism is Nicolas Jaar, Noah Kraft's block of sound". LA Times Blogs - Pop & Hiss. 26 March 2012. Retrieved 4 October 2017.
- ^ "Photos: Pitchfork, MoMA PS1, and Clown & Sunset Aesthetics Present Nicolas Jaar's "From Scratch"". Pitchfork. 6 February 2012.
- ^ "Entertainment News Alert: Verdi Productions Next Featured Film, 'BLEED FOR THIS' Heads into Pre-production - Filming to Begin in Rhode Island on November 10th". Retrieved 20 June 2014.
- ^ "[TIFF Review] Bleed for This". The Film Stage. 2016-09-18. Retrieved 2019-02-07.
- ^ "Doppler Labs Announces $17 Million in Series B Funding". www.prnewswire.com.
- ^ Lagomarsino, John (9 July 2015). "Doppler Labs wants to change how you listen to concerts with 'hearables'". The Verge.
- ^ Tilley, Aaron. "Audio Wearable Startup Doppler Labs Raises $17 Million". Forbes.
- ^ Dunn, Jeff. "These wireless earbuds transform the sounds around you and preview a future of in-ear computers — here's what they're like". Business Insider.
- ^ Pierce, David (2017-11-01). "Inside the Downfall of a Wildly Ambitious Hardware Startup". Wired. ISSN 1059-1028. Retrieved 2019-01-29.
- ^ Mac, Ryan. "Noah Kraft, 29". Forbes. Retrieved 4 October 2017.
- ^ Chhabra, Esha (2022-06-22). "Two Brothers Take On The Multi-Billion Dollar Antacid Market With Their New Startup". Forbes. Retrieved 2023-10-24.
- ^ Burns, Emily (2023-03-27). "Meet Wonderbelly, the Clean Antacid Brand Headed to Target". WWD. Retrieved 2023-10-24.
- ^ Kelso, Stirling (2023-04-13). "These gutsy brothers want to fix your gut health—and give Tums and Pepcid heartburn". Fast Company. Retrieved 2023-10-24.