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My Drama

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My Drama
TypeStreaming service
IndustryEntertainment, technology
FoundedMarch 2024 (2024-03)
FounderBogdan Nesvit, Anatolii Kasianov
Area served
Worldwide (190+ countries)
Key people
Bogdan Nesvit (Co-founder and Co-CEO)
Anatolii Kasianov (Co-founder and Co-CEO)
ProductsVertical-format streaming series
ServicesMobile and web-based vertical streaming platform
ParentHolywater Tech
Websitemy-drama.com

My Drama (also may be stylised as MyDrama) is a global streaming service specializing in vertical video series for Microdrama. It is owned by the company Holywater Tech. The platform focuses on short-form, emotional storytelling optimized for smartphone viewing, offering content in over 30 languages across 190 countries.

History

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My Drama was launched in 2024 by Holywater Tech, founded by Ukrainian entrepreneur Bogdan Nesvit and Anatolii Kasianov.[1] The service gained international traction as part of a growing market for short-form vertical storytelling, influenced by mobile-first entertainment trends.[2][3]

My Drama primarily streams serialized vertical dramas, which are short-form episodes around 1-2 minutes in length designed for mobile consumption.[4][5]

Many series are adaptations of successful stories originally published on Holywater Tech's book platform My Passion.[6][7]

In 2024, My Drama won a People's Voice award at the 28th Annual Webby Awards.[8]

In 2025, My Drama received a Gold Award at the MUSE Creative Awards in the Mobile App: Video Streaming Services category.[9][10][11][12]

In 2025, the company received strategic investment from Fox Entertainment, aimed at expanding content creation capabilities and producing over 200 vertical video series.[13][12][14][15][16][17]

In January 2026, Holywater Tech raised $22 million in funding to expand its microdrama business in the United States.[18][19] The investment round was led by Horizon Capital, with participation from U.S.-based investors including Endeavor Catalyst and Wheelhouse.[20] The funding is intended to support the development of Holywater Tech's mobile-first vertical video platform, My Drama, as well as the company's AI-driven content initiatives, such as AI-assisted comics and anime.[21][22]

In February 2026, Holywater bought Jeynix, a studio that uses AI for special effects. This deal helps the company make better-quality shows and translate them into different languages much faster.[23][24]

Partnerships

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In 2024, Holywater Tech entered a partnership with Latin American studio Elefantec Global to distribute vertical dramas in Spanish-language markets.[25]

In early 2026, Fox Entertainment entered into a partnership with content creator Dhar Mann to produce a slate of 40 original vertical microdrama series. Under the agreement, the series debut exclusively on the My Drama platform, while global distribution is managed by Fox Entertainment Global.[26][27]

Reception

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My Drama has been highlighted in discussions of the global rise of vertical short drama platforms and has been compared with similar apps such as ReelShort and DramaBox.[28][29]

See also

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References

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  1. ^ "How My Drama became the best startup of 2023 and conquered the world (interview)". dev.ua. 21 December 2023. Retrieved 26 April 2024.
  2. ^ Forristal, Lauren (4 September 2024). "Short series app My Drama takes on Character.AI with its new AI companions". TechCrunch. Retrieved 22 January 2026.
  3. ^ "This Overseas Short Drama App is Insane! Millions of Users in Five Months with New AI Character Features". AIbase. Retrieved 22 January 2026.
  4. ^ "MyDrama App Review: A New Vertical Video Streaming Experience". VideoTechToday. 15 January 2023. Retrieved 29 December 2025.
  5. ^ "A dark romance in Duanju format with Marina Boyko on the My Drama app". Duanju News. 29 August 2024. Retrieved 29 December 2025.
  6. ^ "My Drama and My Passion: How Vertical Fiction Is Transforming Digital Reading". Mobile Marketing Reads. 30 March 2024. Retrieved 29 December 2025.
  7. ^ Han, Wenwen (26 August 2025). "Bogdan Nesvit: "Our goal is to turn every successful book into a vertical series"". Duanju News. Retrieved 29 December 2025.
  8. ^ "The 28th Annual Webby Awards (2024) Winners". The Webby Awards. Retrieved 29 December 2025.
  9. ^ "My Drama: Watch shorts movies". MUSE Creative Awards. Retrieved 29 December 2025.
  10. ^ "My Drama platform wins award at the Muse Creative Awards 2025". Duanju News. 7 June 2025. Retrieved 29 December 2025.
  11. ^ "Fox Entertainment Takes Stake in Holywater". TheWrap. 9 October 2025. Retrieved 29 December 2025.
  12. ^ a b "Fox takes a stake in vertical video company Holywater". Simply Wall St. 2 May 2025. Retrieved 29 December 2025.
  13. ^ "Fox Entertainment takes stake in Ukraine's vertical video platform Holywater". Broadcast. 8 April 2025. Retrieved 29 December 2025.
  14. ^ Spangler, Todd (10 October 2025). "Fox Entertainment to Produce 200-Plus Vertical Video Series Including Microdramas Under Deal Acquiring Stake in Ukrainian App Start-Up Holywater". Variety Australia/New Zealand. Retrieved 29 December 2025.
  15. ^ Manfredi, Lucas (9 October 2025). "Fox Entertainment Takes Stake in Holywater". TheWrap. Retrieved 29 December 2025.
  16. ^ "FOX Entertainment enters a strategic partnership with HOLYWATER to drive Hollywood's evolution". HOLYWATER. 9 October 2025. Retrieved 29 December 2025.
  17. ^ Azugama, Blessing (17 October 2025). "Fox invests in Holywater: embracing the Duanju format". Duanju News. Retrieved 29 December 2025.
  18. ^ Flynn, Sara Fischer,Kerry (15 January 2026). "Exclusive: Holywater raises $22 million for microdramas". Axios. Retrieved 22 January 2026.{{cite web}}: CS1 maint: multiple names: authors list (link)
  19. ^ "HOLYWATER secures $22M to expand mobile microdrama content". Tech.eu. 16 January 2026. Retrieved 22 January 2026.
  20. ^ Kilkenny, Katie (15 January 2026). "Holywater Raises $22 Million in Financing Amid Microdramas Arms Race". The Hollywood Reporter. Retrieved 22 January 2026.
  21. ^ Sokic, Nicholas. "Vertical series firm Holywater closes $22M financing round". Retrieved 22 January 2026.
  22. ^ "HOLYWATER Raises Record $22 Million to Turn Microdramas into Mainstream Entertainment in the U.S." Morningstar, Inc. 15 January 2026. Retrieved 22 January 2026.
  23. ^ "HOLYWATER TECH Acquires Jeynix to Bring Hollywood-Grade AI Assisted Visual Effects In-House – Digital Media Net". Retrieved 31 March 2026.
  24. ^ Prange, Stephanie (9 February 2026). "AI Tech, Micro-Content Company Holywater Acquires VFX Outfit Jeynix". Media Play News. Retrieved 31 March 2026.
  25. ^ "Holywater partners with Elefantec to expand My Drama in Spanish-speaking markets". PRODU. 3 April 2024. Retrieved 29 December 2025.
  26. ^ Moses, Lucia. "Fox is teaming with top creator Dhar Mann as it races to win micro drama fans". Business Insider. Retrieved 31 March 2026.
  27. ^ "Fox Entertainment and Dhar Mann Studios Forge Major Microdrama Partnership - Señal News". senalnews.com. Retrieved 31 March 2026.
  28. ^ "Vertical Drama Apps Are Taking Over: What Is MyDrama?". Technology.org. 18 February 2024. Retrieved 26 April 2024.
  29. ^ "MyDrama App: New Player in the Vertical Video Storytelling Space". Authority Magazine. 10 January 2024. Retrieved 26 April 2024.
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