Mamaearth
 | This article contains promotional content. (May 2026) |
Mamaearth (stylised as mamaearth) is an Indian personal care brand headquartered in Gurugram, Haryana. Founded in 2016 by the husband-wife duo Varun Alagh and Ghazal Alagh, it is the flagship brand of Honasa Consumer Limited, a beauty and personal care company operating a portfolio of brands.[1][2]
Honasa Consumer became a unicorn in 2022 following a funding round that valued the company at over $1 billion.[3] In November 2023, the company went public with a listing on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).[4]
Founding and History
[edit]Mamaearth was founded in 2016 as a direct-to-consumer brand focused initially on baby care products. The founders, then new parents, established the brand after discovering a gap in the market.[5][6] The company later expanded into other categories, including skincare, haircare, and body care, forming part of a broader multi-brand portfolio under Honasa Consumer. As part of its “house of brands” strategy, the company added several brands such as The Derma Co., Aqualogica, Staze 9to9, BBlunt, Dr. Sheth’s, Luminéve, and Reginald Men.[7][8][9]
Operations
[edit]Mamaearth began as a digital-first brand, selling products online, and later expanded into offline retail distribution. By the early 2020s, the company had diversified its product portfolio across the personal care sector.[10] As of 2026, Mamaearth’s offline reach extends to over 2.7 lakh retail outlets[11] and includes over 100 exclusive brand outlets in major Indian malls.[12]
References
[edit]- ^ Ramasubramanian, Sowmya (2025-11-12). "Face wash to oral care: Mamaearth parent's new growth path post profit surge | Company Business News". mint. Retrieved 2026-04-30.
- ^ "Mamaearth IPO: Meet Ghazal and Varun Alagh, cofounders of Honasa Consumer". The Economic Times. 2023-10-25. ISSN 0013-0389. Retrieved 2026-04-30.
- ^ Kumar, Abhishek. "Mamaearth parent files papers for IPO, co-founders to dilute stake". Business Standard. Retrieved 2026-04-30.
- ^ "Indian skincare firm Mamaearth's IPO oversubscribed 7.6 times". Reuters. 2023-11-02. Retrieved 2026-04-30.
- ^ Singharia, Kanishka (2026-03-06). "How son's skin woes inspired Mamaearth co-founder to build ₹1,000-crore business: 'We started from zero' | Today News". mint. Retrieved 2026-04-30.
- ^ "Indian skincare startup Mamaearth eyes $3 bln valuation in 2023 IPO". Reuters. 2022-06-21. Retrieved 2026-04-30.
- ^ Sil, Debarghya (2025-12-23). "Honasa's 2025: Becoming More Than Mamaearth". Inc42 Media. Retrieved 2026-04-30.
- ^ "Honasa launches Luminéve night-focused skincare on Nykaa". The Hindu Business Line. 2025-11-11. Retrieved 2026-04-30.
- ^ "Honasa Consumer acquires personal care brand Reginald Men". The Economic Times. 2025-12-11. ISSN 0013-0389. Retrieved 2026-04-30.
- ^ "India's Honasa expects FY27 revenue beat as Mamaearth recovery continues, CEO says". Reuters. 2026-02-13. Retrieved 2026-04-30.
- ^ Kumar, Shivendra (2026-02-12). "Mamaearth Q3 Results: Cons PAT zooms 93% YoY to Rs 50 crore, revenue rises 16%". The Economic Times. ISSN 0013-0389. Retrieved 2026-04-30.
- ^ "Mamaearth celebrates a major milestone with the opening of its 100th store". Adgully. 2024-01-17. Retrieved 2026-04-30.