Infratest dimap

Infratest dimap is a German institute and company from Berlin that offers psephological and political research. It is well known in Germany for publishing the ARD-Deutschlandtrend poll.[1] The poll is released at least once a month on behalf of public broadcaster ARD, always on the first Thursday of the month for ARD Tagesthemen. Before the 2025 federal election, there was also a second poll published on one of the following Thursdays of the month for ARD Morgenmagazin.[1] Infratest dimap is also known for extrapolations and projections on election nights in Germany, including federal elections.[1]
History
[edit]The institute was formed in 1996 out of Infratest Burke Berlin, which was founded in 1990 by TNS Infratest, and the Bonn based institute for market and political research, dimap.[1] TNS Infratest holds 51 percent, dimap 49 percent of the shares.[1][2] It has 25 employees, but for polls and election nights up to 1,200 freelancers are added.[3]
Media and reception
[edit]Infratest dimap cooperates since 1997 with ARD news magazines such as Tagesschau.[4][5] Its polls are well-received throughout German newsmedia.[6][7] Political magazine Cicero criticized Infratest dimap for inaccurate analyses of swing voters and non-voters. It accused the institute of using a "principle McDimap".[5]
References
[edit]- ^ a b c d e Klaus Wolf: Meinungsforschungsinstitute in der Wahlumfrageberichterstattung, Diss. Hohenheim 2007, p.17, ISBN 978-3-8366-0807-7
- ^ Horizont.net: "Neue Besitzstruktur" (in German). 2011-07-12.
- ^ Über uns - infratest dimap
- ^ Rot und Schwarz klar im Minus, Tagesschau.de, in German
- ^ a b Hier gibt es für fehlerhafte Analysen noch Boni obendrauf, Cicero, in German
- ^ Alle Nachrichten und Informationen der F.A.Z. zum Thema Infratest dimap, Frankfurter Allgemeine, in German
- ^ Anschlag von Paris wirkt sich nicht auf Terrorangst aus, Die Zeit, in German
External links
[edit]- Official page of Infratest dimap