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Infratest dimap

From Wikipedia, the free encyclopedia

Infratest dimap is a German institute and company from Berlin that offers psephological and political research. It is well known in Germany for publishing the ARD-Deutschlandtrend poll.[1] The poll is released at least once a month on behalf of public broadcaster ARD, always on the first Thursday of the month for ARD Tagesthemen. Before the 2025 federal election, there was also a second poll published on one of the following Thursdays of the month for ARD Morgenmagazin.[1] Infratest dimap is also known for extrapolations and projections on election nights in Germany, including federal elections.[1]

History

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The institute was formed in 1996 out of Infratest Burke Berlin, which was founded in 1990 by TNS Infratest, and the Bonn based institute for market and political research, dimap.[1] TNS Infratest holds 51 percent, dimap 49 percent of the shares.[1][2] It has 25 employees, but for polls and election nights up to 1,200 freelancers are added.[3]

Media and reception

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Infratest dimap cooperates since 1997 with ARD news magazines such as Tagesschau.[4][5] Its polls are well-received throughout German newsmedia.[6][7] Political magazine Cicero criticized Infratest dimap for inaccurate analyses of swing voters and non-voters. It accused the institute of using a "principle McDimap".[5]

References

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  1. ^ a b c d e Klaus Wolf: Meinungsforschungsinstitute in der Wahlumfrageberichterstattung, Diss. Hohenheim 2007, p.17, ISBN 978-3-8366-0807-7
  2. ^ Horizont.net: "Neue Besitzstruktur" (in German). 2011-07-12.
  3. ^ Über uns - infratest dimap
  4. ^ Rot und Schwarz klar im Minus, Tagesschau.de, in German
  5. ^ a b Hier gibt es für fehlerhafte Analysen noch Boni obendrauf, Cicero, in German
  6. ^ Alle Nachrichten und Informationen der F.A.Z. zum Thema Infratest dimap, Frankfurter Allgemeine, in German
  7. ^ Anschlag von Paris wirkt sich nicht auf Terrorangst aus, Die Zeit, in German
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