Fridge vs. TV
In discussions of the politics of Russia, the expressions "battle of the fridge vs. TV" (битва холодильника с телевизором), "refrigerator and TV set", etc., refer to the relative influence of the actual living conditions ("what's in the fridge") and state propaganda ("what's on TV") on the opinions of the ordinary population of Russia.[1][2][3]
In mid-2010s some commentators suggested that propaganda was prevailing. For example, polls in 2015 suggested that although a majority of Russians agreed that the country was in crisis, the responsibility was often attributed to the West, rather than the Russian government.[1][4] The expression was among the entries for the 2015 Russian Word of the Year.[5]
The situation began to change around the 2021 Russian protests.[6] Alexandra Ma of Business Insider suggested that the very existence of the witticism may indicates that the grip of state propaganda is incomplete. [7]
References
[edit]- ^ a b Andrey Kolesnikov, Russia's War: Fridge vs. TV The Moscow Times, October 25, 2015
- ^ Телевизор против холодильника, Echo of Moscow, February 17, 2016
- ^ Peter Pomerantsev, Nathan Gamester, The TV vs. the Fridge Foreign Policy, December 2, 2015
- ^ Битвы холодильника с телевизором нет, Московский Центр Карнеги (Carnegie Endowment Moscow Center)
- ^ Michelle A. Berdy, Russia's Winning Words Of the Year 2015, December 31, 2015
- ^ Kramer, Andrew E. (January 31, 2021). "Russia's Economic Slump Erodes Consensus That Shielded Putin". New York Times. Retrieved 2 July 2021.
- ^ Alexandra Ma, The TV vs the fridge: A Russian joke shows why Putin's propaganda isn't working on his own people, Business Insider