Draft:Vibe.co
Submission declined on 27 June 2026 by Stuartyeates (talk).
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Submission declined on 24 June 2026 by Bobby Cohn (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by Bobby Cohn 3 days ago.
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Comment: There's just not the depth of coverage. Stuartyeates (talk) 03:59, 27 June 2026 (UTC)
- Comment: Seeing mostly routine coverage of business operations or financial moves, not significant coverage about the subject, the business. See WP:SIRS. This draft is written from the viewpoint of the company, focusing on what the company says about itself. Corporate notability is based on what independent reliable sources have written about the subject.Not every business corporation is notable, and this draft does not establish corporate notability. You may ask for advice about corporate notability at the Teahouse.Thank you. Bobby Cohn 🍁 (talk) 01:18, 24 June 2026 (UTC)
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Vibe.co is a connected television (CTV) advertising platform founded in 2021 and headquartered in New York City. The company provides a self-serve platform enabling businesses to purchase and manage advertising on streaming television services. In June 2026, Walmart announced it would acquire Vibe.co.[1]
Founding
[edit]Vibe.co was founded in 2021 by Arthur Querou and Franck Tetzlaff.[2]
Business
[edit]Vibe.co operates a self-serve platform for purchasing advertising on streaming television. The company targets performance marketers — advertisers who typically buy ads on platforms such as Instagram — including direct-to-consumer brands and gaming applications, for whom television advertising has historically been inaccessible due to cost and complexity.[3]
The company's platform includes a custom-built demand-side platform and a generative AI tool that allows advertisers to produce video advertisements by entering a business name or website URL.[3] Querou described the platform's targeting approach as using proprietary data assets to match products to specific viewers, rather than relying on third-party data brokers.[3]
Vibe operates in a competitive market that includes MNTN, TVScientific, Tatari, and StackAdapt, as well as larger demand-side platforms from The Trade Desk, Google, and Amazon.[3] The company has supply partnerships with major streaming platforms.[3]
Funding
[edit]In early 2024, Vibe.co raised a $22.5 million Series A funding round, at which point the company described itself as "the Google Ads of streaming."[4]
In September 2025, the company raised $50 million in a Series B funding round led by Hedosophia, with participation from QuantumLight, the investment vehicle of Revolut founder Nik Storonsky, as well as existing investors Elaia and Singular.[3][5] The round valued the company at $410 million.[5] At the time, the company reported more than 5,000 advertisers on its platform and annual revenue exceeding $100 million.[3]
Acquisition by Walmart
[edit]In June 2026, Walmart announced it would acquire Vibe.co, in what the Wall Street Journal described as Walmart's largest acquisition since its 2024 purchase of connected-television manufacturer Vizio.[1] The transaction was expected to close by the end of fiscal year 2027, after which Querou and Tetzlaff were expected to join Walmart Connect.[4] Through the acquisition, Walmart sought to expand its advertising business among small and medium-sized businesses, a segment Vibe had focused on since its founding.[1][4]
References
[edit]- ^ a b c Sarah Nassauer (June 23, 2026). "Walmart, in Biggest Deal in Two Years, Buys Advertising Tech Firm". The Wall Street Journal. Retrieved June 25, 2026.
- ^ "Why CTV Startup Vibe Is Dropping Resellers In Favor Of "Certified Supply"". AdExchanger. November 20, 2025. Retrieved June 25, 2026.
- ^ a b c d e f g Lara O'Reilly (September 30, 2025). "This startup wants to make buying streaming TV ads as easy as advertising on Google and Meta". Business Insider. Retrieved June 25, 2026.
- ^ a b c Ronan Shields (June 24, 2026). "Walmart buys 'the Google Ads of streaming' Vibe in a deal tipped at a $1 billion-plus valuation". Digiday. Retrieved June 25, 2026.
- ^ a b "Revolut CEO backs French startup challenging Facebook Ads in $50m round". Sifted. September 30, 2025. Retrieved June 25, 2026.
External links
[edit]Category:Companies based in New York City Category:2021 establishments in New York (state)
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