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Draft:Prophecy (software company)

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Prophecy
TypePrivate
Industry
Founded2017; 9 years ago (2017) in Palo Alto, California, United States
Founders
Headquarters
Palo Alto, California
,
United States
Key people
ProductsData preparation, analysis, and pipeline management software
Websiteprophecy.ai

Prophecy (operated by SimpleDataLabs, Inc.) is an American software company founded in 2017 and headquartered in Palo Alto, California. The company develops a platform for data preparation, analysis, and pipeline management, Prophecy AI, that uses AI and visual canvas to support varied user personas.[1][2][3]

History

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Prophecy was founded in 2017 by Vikas Marwaha, Maciej Szpakowski, Rohit Bakhshi, and Raj Bains, who serves as CEO.[4][5] The founders identified a need for scalable data transformation tooling in enterprises managing large volumes of existing data pipelines.[2] During early product development, Prophecy built a transpiler capable of reading existing on-premises data pipelines and rewriting them automatically for cloud environments.[2]

By January 2022, Prophecy raised $25 million in a Series A funding round led by Insight Partners, with participation from SignalFire, Berkeley SkyDeck, and Dig Ventures, bringing total funding to $31 million.[2] And in April 2023, Prophecy released version 3.0, introducing low-code SQL capabilities to support business data users without formal engineering backgrounds.[6]

In June 2023, Prophecy introduced a natural language interface called Data Copilot, allowing users to generate data workflows from text prompts and then review and refine them on a visual interface.[7][8] By October 2023, Prophecy raised an additional $35 million in a Series B round led by Insight Partners and SignalFire, with participation from J.P. Morgan, Singtel Innov8, Databricks Ventures, and Dallas Venture Capital, bringing total capital raised to $67 million.[6]

In 2024, Prophecy received the Paragon Award for AI Pacesetter alongside Major League Baseball's Texas Rangers, which used the platform for performance modeling and analytics workflows.[9] And by January 2025, following a period of company growth, Prophecy announced a $47M Series B funding extension.[8][10]

In March 2025, Prophecy released version 4.0, introducing AI-assisted, automated workflow generation with increased governance for Databricks SQL environments.[11] And in August 2025, Prophecy was included in the Gartner report Cool Vendors in Data Management: The Modern Data Stack Grows Up.[12]

During 2025, Prophecy transitioned its corporate domain from Prophecy.io to Prophecy.ai.[13] And by December 2025, the company launched a product edition called Enterprise Express, for time-sensitive customer deployments.[3] Also in December, Prophecy won InfoWorld's 2025 Technology of the Year Award for Data Management: Pipelines, with citations for technical depth and user-centric design.[14]


Products and Technology

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Prophecy's platform, Prophecy AI, automates the data preparation, pipeline creation, and analysis of structured and unstructured data within the user's existing cloud environment or on-premises servers.[3] It includes a visual drag-and-drop interface that builds code-based pipelines with features that allow users to store and reuse code logic.[6]

The platform supports natural-language workflow creation via generative AI, producing data transformation workflows based on user prompts,[7][8] and generating SQL code that is stored in the user's Git repository and executed within the user's cloud infrastructure and governance.[11]

It integrates with cloud data platforms including Snowflake, Databricks, and Google BigQuery.[6]

References

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  1. ^ "Prophecy Spins Up Low-Code Data Pipeline Tool". HPCwire. February 24, 2021. Retrieved June 4, 2026.
  2. ^ a b c d "Prophecy raises $25M for its low-code data engineering platform". TechCrunch. January 20, 2022. Retrieved June 4, 2026.
  3. ^ a b c "Prophecy accelerates data pipeline construction with quick-start AI agents". SiliconAngle. December 4, 2025. Retrieved June 4, 2026.
  4. ^ "About Prophecy". Prophecy.ai. January 2026. Retrieved June 4, 2026.
  5. ^ "Prophecy". CB Insights. February 2026. Retrieved June 4, 2026.
  6. ^ a b c d "Data transformation startup Prophecy lands $35M investment". TechCrunch. October 11, 2023. Retrieved June 4, 2026.
  7. ^ a b "Prophecy's generative AI assistant ushers in a new era of data pipeline automation". VentureBeat. June 2023. Retrieved June 4, 2026.
  8. ^ a b c "Prophecy raises $47M to automate data pipeline development with generative AI". SiliconAngle. January 16, 2025. Retrieved June 5, 2026.
  9. ^ "AI is key player in Texas Rangers' winning formula". CIO.com. 2024. Retrieved June 4, 2026.
  10. ^ "Prophecy Raises $47M to Accelerate AI-Powered Data Transformation". HPCWire. January 17, 2025. Retrieved June 5, 2026.
  11. ^ a b "Prophecy 4.0 Offers Fully Governed Self-Service Data Prep for Databricks SQL". BigDataWire. March 28, 2025. Retrieved June 4, 2026.
  12. ^ "Cool Vendors in Data Management: The Modern Data Stack Grows Up". Gartner, Inc. August 2025. Retrieved June 4, 2026.
  13. ^ "Prophecy (archived)". Wayback Machine. Retrieved June 4, 2026.
  14. ^ "InfoWorld's 2025 Technology of the Year Award Winners". InfoWorld.com. December 2025. Retrieved June 4, 2026.
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