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Draft:Make (automation platform)

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Make
TypeSubsidiary
IndustrySoftware as a service (SaaS)
GenreWorkflow automation, iPaaS
Founded2015 (as Integromat)
FounderOndřej Gazda, Roman Černý
Key people
Fabian Q. Veit (CEO)
ParentCelonis
Websitewww.make.com

Make (formerly known as Integromat) is a cloud-based workflow automation platform developed by Celonis. Operating as an integration platform as a service (iPaaS), the software uses a visual, drag-and-drop user interface to connect disparate applications via their application programming interfaces (APIs), allowing users to automate multi-step data transfers and tasks without code development.

History

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The company was originally founded in Prague, Czech Republic, in 2015 under the brand name Integromat by Ondřej Gazda and Roman Černý.[1]

In October 2020, the German execution management and process-mining software firm Celonis acquired Integromat for an estimated transaction value exceeding $100 million.[2][3] Following the acquisition, the platform maintained its decentralized operations as an independent business unit under its existing management structure.

In February 2022, Celonis retired the Integromat name and officially rebranded the platform as Make, migrating its legacy architecture to an overhauled infrastructure and changing its primary public domain to make.com.[4] Under the leadership of CEO Fabian Q. Veit, the subsidiary expanded to roughly 400 employees and scaled past 100,000 paying users.[5]

Technology

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The software relies on a visual canvas where automations are built using direct computational pipelines called "scenarios." Each scenario consists of independent operational blocks called "modules" that represent distinct API endpoints of external applications (such as databases, customer relationship management systems, or productivity tools). Data passes sequentially between these modules, utilizing conditional routing filters, iterators, and aggregators to manipulate payloads.

A developer ecosystem and third-party registries exist alongside the primary platform to provide users with pre-built JSON scenario configuration blueprints and integration strategies.[6]

In late 2025, the platform moved away from simple operation-counting tiers to a credit-based utility model to support high-volume calculations required by deep data parsing and heavy AI workloads.[7] In 2026, the company introduced native implementations for Model Context Protocol (MCP) toolboxes, allowing users to connect localized visual workspaces directly to autonomous Large Language Model (LLM) agents.[8]

See also

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References

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  1. ^ "Online Automation Platform Integromat Records 10X Growth With Emphasis on Project Management & Community Marketing". BusinessWorld.
  2. ^ Miller, Ron (14 October 2020). "Celonis acquires Czech startup Integromat to accelerate move to process automation". TechCrunch.
  3. ^ "Celonis acquires Czech startup Integromat to bolster automation capabilities". Reuters. 14 October 2020.
  4. ^ "Integromat evolves to Make - our new brand and flagship platform". Make Blog. Celonis.
  5. ^ "Inside Make.com's Hypergrowth". The SaaSiest Podcast (Podcast). SaaSiest. 11 November 2025. Retrieved 25 June 2026.
  6. ^ "Make (Integromat) Workflow Blueprints and Scenario Directory". IntegrateStack. Retrieved 25 June 2026.
  7. ^ "2025 Product Updates: Introducing credits as a new billing unit". Make Help Center. Retrieved 25 June 2026.
  8. ^ "Make Help Center: 2026 Release Log and AI Agent Integrations". Make Help Center. Retrieved 25 June 2026.

Category:Software companies established in 2015 Category:Cloud applications Category:Companies based in Prague

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