Draft:MTrip
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Comment: Many of the sources are dead links (possibly hallucinated by a large language model, or simply just very old) and the remaining ones that work are from 10-15 years ago. Aesurias (talk) 21:38, 3 November 2025 (UTC)
- Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Fred160171 (talk) 19:57, 3 November 2025 (UTC)
 | This is a draft article. It is a work in progress open to editing by anyone. Please ensure core content policies are met before publishing it as a live Wikipedia article. Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL Last edited by Fred160171 (talk | contribs) 18 days ago. (Update)
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| Type | Private |
|---|---|
| Industry | Travel technology |
| Founded | 2009 |
| Founder | Frédéric de Pardieu |
| Headquarters | Montreal, Quebec, Canada |
Area served | Worldwide |
| Products | White-label mobile applications, itinerary builder, travel document delivery |
| Parent | Digitrips Group |
| Website | mtrip |
mTrip is a Canadian travel technology company headquartered in Montreal, Quebec, Canada. Founded in 2009, the company initially developed consumer travel guide applications for mobile devices before transitioning to a business-to-business platform providing white-label mobile applications and itinerary management tools to travel agencies, tour operators, and travel management companies.
History
[edit]mTrip was founded in 2009 by Frédéric de Pardieu in Montreal, Canada. The company's early products were consumer-facing travel guide applications for iOS devices, featuring augmented reality capabilities that allowed users to explore destinations through their smartphone camera.[1]
By 2011, mTrip's travel applications had attracted coverage from North American media as a mobile alternative to traditional travel guides.[2]
In 2012, mTrip received a Webby Award in the Travel category for handheld devices.[3]
In 2014, mTrip was selected as a Phocuswright Innovator at the Phocuswright Conference, an industry recognition awarded to travel technology companies.[4]
Beginning in 2014, mTrip shifted its commercial focus from consumer applications to business-to-business services, providing white-label mobile applications to travel agencies and tour operators. Radius Travel, a corporate travel management network, selected mTrip to develop mobile app services for its corporate clients.[5]
In 2018, mTrip was acquired by MisterFly, a French online travel group that subsequently rebranded as Digitrips Group.[6]
Platform
[edit]mTrip's platform provides travel agencies, tour operators, and travel management companies with tools to create and deliver branded travel itineraries and mobile applications. The platform includes an itinerary builder, a white-label mobile application, travel document delivery, and a duty-of-care module for corporate travel management.
The company integrates third-party travel intelligence services into its platform. mTrip partnered with Riskline to incorporate real-time travel risk alerts and location-specific advisories into client apps,[7] and with GeoSure to provide safety assessments for more than 65,000 localities worldwide to corporate travelers.[8]
In 2023, Digitrips launched an AI-powered virtual assistant built on mTrip's platform, designed to help travelers discover attractions and experiences at their destination.[9]
Awards and recognition
[edit]- Webby Award, Travel — Handheld Devices (2012)[3]
- Phocuswright Innovator (2014)[4]
References
[edit]- ^ "iPhone's mTrip app uses augmented reality". NBC News. September 2, 2010. Retrieved 2026-05-24.
- ^ "mTrip: a new way to tour". Montreal Gazette. January 12, 2011. Retrieved 2026-05-24.
- ^ a b "mTrip Travel Guides". The Webby Awards. 2012. Retrieved 2026-05-24.
- ^ a b "mTrip — Phocuswright Innovators 2014". Phocuswright. 2014. Retrieved 2026-05-24.
- ^ "Sabre overhauls GetThere, Radius Travel picks MTrip, and more". PhocusWire. Retrieved 2026-05-24.
- ^ "Montreal's mTrip merges with MisterFly". Travelweek. July 5, 2018. Retrieved 2026-05-24.
- ^ "Riskline Alerts Now Available for TMCs' mTrip Apps". Business Travel News. Retrieved 2026-05-24.
- ^ "GeoSure Now Available through mTrip Apps". Business Travel News. Retrieved 2026-05-24.
- ^ "Digitrips launches AI-powered virtual assistant by mTrip". Travolution. August 3, 2023. Retrieved 2026-05-24.
External links
[edit]Category:Software companies of Canada Category:Companies based in Montreal Category:2009 establishments in Quebec
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