Draft:Labrador CMS
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Mjle333 (talk) 08:46, 16 June 2026 (UTC)
| Labrador CMS | |
|---|---|
| Developer | Publish Lab AS |
| Operating system | Web-based (SaaS) |
| Type | Content management system (headless) |
| License | Proprietary |
| Website | www |
Labrador CMS is a cloud-based content management system (CMS) for online news publishers, developed by the Norwegian company Publish Lab AS, based in Oslo. It is delivered as software as a service and is used mainly by newspapers, magazines and broadcasters.[1][2]
History
[edit]The Labrador platform began as an in-house publishing tool in the Norwegian media group Aller Media, where it was used by the newspaper Dagbladet. It was later established as a separate company, Publish Lab AS, which counts the broadcaster TV 2 among its owners.[1]
In September 2022, the company raised up to 25 million NOK (about €2.5 million) in a financing round led by the venture-capital firm Skagerak Capital, with participation from TV2 Invest; Aller Media and Egmont were existing major shareholders. The company reported revenue of 14.6 million NOK for 2021.[1][3]
Features
[edit]Labrador is a headless, SaaS-based CMS in which publishers write, lay out and publish articles from a single visual (WYSIWYG) editor, with edits reflected at the same time across desktop and mobile layouts. It includes a constrained generative-AI feature the company calls "scoped AI", which limits AI text generation to information supplied by the journalist, along with automated tagging, article summaries and machine translation. The platform also integrates with publishers' advertising, paywall, print and analytics systems.[2]
Adoption
[edit]According to a 2024 review by State of Digital Publishing, Labrador powered more than 300 news websites across 13 countries.[2] As of 2026[update], the company stated that the platform was used by around 400 news websites in 21 countries.[4] Publishers that have used the platform include the Norwegian broadcaster TV 2, Dagbladet and editions of Elle.[2][1]
References
[edit]- ^ a b c d Weldeghebriel, Lucas (30 September 2022). "Norsk publiseringsplattform henter 25 millioner". Shifter (in Norwegian). Retrieved 15 June 2026.
- ^ a b c d Singh, Kamalpreet (11 April 2024). "Labrador CMS Review for 2024". State of Digital Publishing. Retrieved 15 June 2026.
- ^ "Norway-based Labrador CMS raises €2.5M for its CMS 'by and for journalists'". Silicon Canals. September 2022. Retrieved 15 June 2026.
- ^ "Labrador CMS – for Professional News Publishers". labradorcms.com. Publish Lab AS. Retrieved 15 June 2026.
Category:Content management systems Category:Norwegian brands Category:Software companies of Norway Category:Web applications