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Draft:Applied Intuition

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Applied Intuition
TypePrivate
IndustryComputer software
Founded2017; 9 years ago (2017)
Founders
HeadquartersSunnyvale, California, U.S.
Number of employees
About 1,300[1]
Websitewww.appliedintuition.com

Applied Intuition is an American software company based in Sunnyvale, California that develops simulation, testing, and development tools for autonomous vehicles (AVs) and advanced driver-assistance systems (ADAS).[2][1] Founded in 2017, the company's software is used by automakers and other manufacturers to develop and test autonomous systems for passenger cars, trucks, and industrial and defense vehicles.[2][1]

History

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Applied Intuition was co-founded in 2017 by Qasar Younis and Peter Ludwig.[1] Younis, who emigrated from Pakistan as a child and grew up in the Detroit area, studied engineering at Kettering University, later worked at Bosch in Japan, and founded startups including TalkBin, which Google acquired in 2011; he subsequently served as chief operating officer at Y Combinator and as a group product manager at Google.[3][1] Ludwig also grew up near Detroit and worked as a product manager on Google's Maps team, where the two first worked together. The founders started the company to provide simulation and software tools for automakers developing self-driving systems.[1]

The company's early products included a motion simulator and related software that allow AV developers to test systems in simulation rather than only on public roads. Early customers included the robotaxi startup Voyage and the autonomous-trucking company Kodiak, with later customers including General Motors and Toyota.[1]

Applied Intuition raised $40 million in 2019.[4] In March 2024, it raised $250 million in a round that valued the company at about $6 billion.[2] In June 2025, a $600 million Series F round and tender offer valued the company at $15 billion.[5]

Acquisitions

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In 2022, Applied Intuition acquired Mechanical Simulation Corporation, the maker of CarSim, software used by automakers to simulate vehicle dynamics.[6] In 2023, it acquired the autonomous-trucking company Embark Trucks for approximately $71 million.[7]

References

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  1. ^ a b c d e f g Martin, Iain; Ohnsman, Alan (February 12, 2026). "These Billionaires Plan To Bring Self-Driving Tech To Everything That Moves". Forbes. Retrieved February 24, 2026.
  2. ^ a b c Mehar, Gursimrankaur; Hu, Krystal (March 12, 2024). "Vehicle software maker Applied Intuition raises $250 mln from Porsche, others". Reuters. Retrieved February 25, 2026.
  3. ^ Dwoskin, Elizabeth (August 29, 2016). "Inside Silicon Valley's most grueling ritual: Raising cash". Washington Post. Retrieved February 25, 2026.
  4. ^ Geron, Tomio (September 12, 2019). "Applied Intuition, Whose Software Tests Self-Driving Cars, Grabs $40 Million". Wall Street Journal. Retrieved February 25, 2026.
  5. ^ Roof, Katie (June 17, 2025). "Applied Intuition Hits $15 Billion Valuation for AI Vehicle Tech". Bloomberg. Retrieved February 25, 2026.
  6. ^ Bigelow, Pete (March 14, 2022). "Software tools provider Applied Intuition buys company behind CarSim". Automotive News. Retrieved February 25, 2026.
  7. ^ Bellan, Rebecca (May 25, 2023). "Applied Intuition to buy autonomous trucking SPAC Embark for $71M". TechCrunch. Retrieved February 25, 2026.