Ally Fashion
 | |
| Type | Private |
|---|---|
| Industry | Fashion retail |
| Founded | 2001 |
| Headquarters | Sydney, Australia |
Number of locations | 156 [needs update] |
Area served | Australia |
Key people | Anne-Marie Wade (CEO) |
| Products | Clothing, accessories |
| Website | allyfashion |
Ally Fashion is an Australian women's fast fashion retailer. The company commenced operation in 2001 as a wholesaler launching its first store in Macarthur Square, Sydney.[1] Ally Fashion had more than 160 physical stores throughout Australia and is also focused on online fashion retail.[2][3]
In 2025 it was compulsorily placed into liquidation and closed a third of the stores, but it was then placed under deed of company arrangement, cleanly exiting liquidation.
History
[edit]
Founded in 2001, Ally Fashion have over 160 stores across Australia and an online store.[4][2]
In 2018, Ally Fashion launched a curvy line called You & All.[5][6] In 2020, the company launched a maternity and childrenswear line called Mummy and Me.[7] Anne-Marie Wade was appointed CEO in March 2021.[8]
In September 2021, Ally Fashion launched a menswear brand called AM Supply.[9]
In March 2025, Ally Fashion was declared insolvent and ordered to be wound-up by the Federal Court of Australia, following a referral from a property group over unpaid rent backed up by other creditors.[10] BDO Sydney was appointed liquidator. The liquidation process resulted in the closure of 50 Ally Fashion stores. Four months later, in July 2025, control of the company was returned back to the company's director, after creditors accepted a deed of company arrangement.[11]
Products
[edit]Ally Fashion sells women's fashion trend items such as: dresses, tops, basics, skirts, shorts, denim, outerwear and accessories.
Stores
[edit]
Ally Fashion has over 160 stores across Darwin, Queensland, New South Wales, Australian Capital Territory, Victoria, South Australia, Western Australia and Tasmania.[1][failed verification] Ally Fashion online store is also available internationally with shipping available worldwide.
References
[edit]- ^ a b "Shoppers to pour back into Hinkler Central tomorrow". Retrieved 6 March 2015.
- ^ a b Luff, Bryce (2025-03-06). "Hundreds of jobs slashed in an instant as another Aussie brand collapses". 7NEWS. Retrieved 2026-06-11.
- ^ "Ally Fashion latest victim of Australia's retail crisis; 185 stores close, over 1,000 jobs lost". The Times of India. 2025-02-28. ISSN 0971-8257. Retrieved 2026-06-11.
- ^ "List of Hinkler stores set to open next week". NewsMail. Retrieved 6 March 2015.
- ^ "About Us". You & All. Retrieved 2024-09-14.
- ^ Bath, Gemma (2021-04-26). ""My goal was to bring the magic back with me." How Anne-Marie became a fashion CEO". Mamamia. Retrieved 2024-09-14.
- ^ "Ally Fashion is on a mission to elevate its offering: here's what it's done so far". Ragtrader. 19 August 2021. Retrieved 23 January 2024.
- ^ Bailey, Imogen (23 March 2021). "Ally Fashion names new CEO and puts growth on the agenda". Ragtrader. Retrieved 23 January 2024.
- ^ Bailey, Imogen (30 September 2021). "Ally Fashion continues expansion, makes move into menswear". Ragtrader. Retrieved 23 January 2024.
- ^ Sharples, Sarah (2025-02-28). "Major Aussie fashion brand collapses". News.com.au. Retrieved 2025-03-02.
- ^ Kelly, Christopher (7 July 2025). "Ally Fashion returns to business after DOCA approval". Ragtrader. Retrieved 8 August 2025.
External links
[edit]- Official website
Media related to Ally Fashion at Wikimedia Commons
