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Alberto Maria Genovese

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Alberto Maria Genovese
Born (1977-05-28) 28 May 1977 (age 49)
Naples, Italy
EducationBocconi University
OccupationEntrepreneur
Known forFounder and president of Facile.it and Prima Assicurazioni
Criminal charges
Rape of two women.[1][2][3][4]

Alberto Maria Genovese (born 28 May 1977) is an Italian entrepreneur. He was convicted of rape- and drug-related offences in proceedings that attracted widespread media coverage.[5][6][7][1]

He is the founder and former chairman of Facile.it, a price-comparison platform, and of Prima Assicurazioni, a digital insurance company active in Italy, Spain and the UK.[8][9][10][11] Both companies have achieved Unicorn status.[12][13]

Early life

[edit]

After he graduated in business administration from the Bocconi University, he pursued a Master's in Business Administration at INSEAD in Fontainebleau and at Harvard Business School in Boston.[14][15][16]

Career

[edit]

In 1999 Genovese was hired by Goldman Sachs, later moving to McKinsey & Company and then Bain & Company. From 2005 to 2009, he worked for eBay as the head of the motors and new businesses division.[17][18]

Entrepreneurial activities

[edit]

In 2008, following his time at eBay, Genovese founded Facile.it (initially named Assicurazione.it), a comparison website for insurance and financial products, and was its chairman and chief executive officer.[19]

Under his leadership, Facile.it reached 350 employees and closed an investment round with Barbara, Eleonora and Luigi Berlusconi, through Holding Italiana Quattordicesima S.r.l.[9][20]

In 2010, he launched Seguros.es, the Spanish version of the online insurance comparison site, which was then sold to the Rastreator group in 2014.[21][22][23]

The company was sold to Oakley Capital in 2014 for more than 100 million with Mauro Giacobbe taking over as CEO shortly thereafter.[24][25]

In the same year, to Genovese founded Prima Assicurazioni, a tech company operating as an insurance agency, and became its chairman and CEO. In the summer of 2018, Prima Assicurazioni closed the largest venture capital financing round in Italy: a €100 million increase, with Goldman Sachs and Blackstone Group as subscribers. At the end of 2020, when Aberto Genovese stepped down from his positions, Prima had 1.1 million customers, nearly €290 million in premiums, more than 5,000 customers each month for its claims service, and 339 staff.[26][27]

In 2015, he founded brumbrum, an online used car retailer in Italy, closing a £10 million investment round from United Ventures and selling it to a partner in 2019. The company was then sold to Cazoo in 2022 for €80 million.[28][29][30][31]

Around the same time, he held stakes and was president in various startups such as Abiby (in the beauty sector), Zappyrent (in the tech sector), Jobtech (tech) and Mirta.com (e-commerce).[8][32][33][34]

In 2022 Genovese sold his 25% stake in Prima Assicurazioni for €200 million, bringing its valuation closer to €1 billion.[35][36]

In 2025, the year in which the company was sold to AXA, Genovese received an earn-out of €89.7 million as a result of the variable share agreed upon at the time of the sale.[37][38]

Criminal trials and conviction

[edit]

In October 2020, Genovese was arrested on charges of transfer of drugs without consideration and sexually assaulting a girl at a party in his home, one of many drug-fueled parties held at Terrazza Sentimento.[5][39][1][40]

In July 2021, Genovese left San Vittore prison to undergo drug rehabilitation at the Crest community in Cuveglio.[41][42][43]

The trial ended with a sentence of five years and four months for drug dealing and one year and seven months for the two counts of rape. In February 2023, Genovese returned to prison, this time in Bollate, to serve the remainder of his sentence.[44][45][46]

In July 2024, a second trial concluded, Genovese was acquitted of charges involving a girl but was convicted of attempted violence and other offenses, receiving a 15-month sentence.[47]

In August 2024, the Milan Supervisory Court approved Genovese's request to perform volunteer work outside the detention facility. In April 2026, the court granted him semi-liberty status.[48][49][50][51][52]

Volunteering

[edit]

In 2022, with judicial approval, Genovese and his sister Laura established the Franco Latanza Foundation, the foundation offers free support to families living with a loved one's drug addiction, providing a listening ear, online psychological counselling, guidance and support towards treatment programmes.[53][54][55]

In 2023, the organisation was renamed Fondazione Laura e Alberto Genovese, maintaining its original commitment.

Starting in 2026, through their foundation, Alberto and Laura Genovese expanded their social engagement by funding the Italian Movement for Prisoners' Rights, founded by Giulia Troncatti, to support human rights in prisons and the social reintegration of inmates.[50][52][54][56]

Personal life

[edit]

In 2022, Genovese married a university companion met in 1995.[57][58]

[edit]

In November 2025, the events leading to the conviction of Genovese became the subject of Start Up, Fall Down: From Billionaire to Convict, a docu-series produced by Paolo Garramone for Freemantle and directed by Nicola Prosatore, released on Netflix.[59][60][61]

References

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  1. ^ a b c "Le feste senza limiti di Genovese: manette, droga e le donne "bambola" nelle sue mani". MilanoToday (in Italian). Retrieved 2024-12-19.
  2. ^ "Alberto Genovese, condannato per lo stupro di due modelle "può lasciare il carcere": andrà in affidamento in una comunità". www.ilmattino.it (in Italian). 2023-05-23. Retrieved 2024-12-19.
  3. ^ "Alberto Genovese condannato in via definitiva a sette anni per stupro: ma potrebbe uscire dal carcere tra appena due mesi. Ecco perché". Il Fatto Quotidiano. February 1, 2023. Retrieved 15 November 2025.
  4. ^ "Alberto Genovese condannato a 8 anni e 4 mesi". Il Sole 24 Ore. September 19, 2022. Retrieved 15 November 2025.
  5. ^ a b Life, This MARKETERs (2025-03-17). "Alberto Genovese: ascesa, successi e ombre di un imprenditore delle startup". This MARKETERs Life (in Italian). Retrieved 2026-01-20.
  6. ^ "Genovese chiede di patteggiare per evasione fiscale, 75mila euro - Notizie - Ansa.it". Agenzia ANSA (in Italian). 2024-06-11. Retrieved 2026-01-20.
  7. ^ "Alberto Genovese, maxi assegno da 90 milioni mentre di notte dorme in cella e di giorno fa il volontario tra immigrati e senzatetto". Corriere della Sera (in Italian). 2025-12-03. Retrieved 2026-01-20.
  8. ^ a b Iozzia, Giovanni (2020-04-16). "Assicurazioni, investimenti e startup: il passato di Alberto Genovese, fondatore di Facile.it". Forbes Italia (in Italian). Retrieved 2026-01-13.
  9. ^ a b "Il personaggio dell'anno: Alberto Genovese, il founder da 100 milioni di euro". EconomyUp (in Italian). 2020-01-03. Retrieved 2026-01-13.
  10. ^ "Genovese cede l'ultima tranche di Prima Assicurazioni, deal da 897 milioni". Il Sole 24 Ore (in Italian). 2020-11-02. Retrieved 2026-01-13.
  11. ^ Redazione (2025-09-08). "Facile.it apre il suo 70esimo Store". InsurZine - Insurtech e Innovazione nelle Assicurazioni (in Italian). Retrieved 2026-01-20.
  12. ^ "Alberto Genovese, maxi assegno da 90 milioni mentre di notte dorme in cella e di giorno fa il volontario tra immigrati e senzatetto". Corriere della Sera (in Italian). 2025-12-03. Retrieved 2026-01-16.
  13. ^ Alessandro Galimberti (2025-11-30). "Genovese incassa 89,7 milioni dopo la cessione di Prima Assicurazioni". Il Sole 24 ORE (in Italian). Retrieved 2026-01-16.
  14. ^ TG24, Sky (2021-10-27). "Chi è Alberto Genovese, l'imprenditore accusato di stupro". tg24.sky.it (in Italian). Retrieved 2024-12-19.{{cite web}}: CS1 maint: numeric names: authors list (link)
  15. ^ "Alberto Genovese – Biografia". Intervista.it (in Italian). Retrieved 2026-01-13.
  16. ^ "Alberto Genovese: la storia del re delle startup". TrueNumbers (in Italian). 2020-11-12. Retrieved 2026-01-13.
  17. ^ "Chi è Alberto Genovese? Biografia e carriera dell'imprenditore condannato a 8 anni di carcere". Money.it (in Italian). 2023-05-24. Retrieved 2024-12-19.
  18. ^ Iozzia, Giovanni (2020-04-16). "Assicurazioni, investimenti e startup: il passato di Alberto Genovese, fondatore di Facile.it". Forbes Italia (in Italian). Retrieved 2024-12-19.
  19. ^ "Servizi, nasce Facile.it nuovo comparatore web di tariffe". finanza.repubblica.it (in Italian). Retrieved 2024-12-19.
  20. ^ ASSINEWS (2014-04-04). "La Facile.it dei fratelli Berlusconi diventa holding". Assinews.it (in Italian). Retrieved 2026-01-20.
  21. ^ "El comparador italiano assicurazione.it lanza en España la versión beta de seguros.es - Inese". Ines (in European Spanish). 2010-02-19. Retrieved 2026-01-20.
  22. ^ Press, Europa (2014-12-22). "Rastreator.com compra Seguros.es". www.europapress.es. Retrieved 2026-01-20.
  23. ^ Rodríguez, Samuel (2020-02-27). "Rastreator.com firma el acuerdo de adquisición de Seguros.es". Ecommerce News (in Spanish). Retrieved 2026-01-20.
  24. ^ ASSINEWS (2014-09-24). "Oakley Capital acquista Facile.it". Assinews.it (in Italian). Retrieved 2024-12-19.
  25. ^ "Il mondo "facile.it" di Alberto Genovese tra assicurazioni, hi-tech e servizi sul Web". 24+ (in Italian). 2020-11-09. Retrieved 2026-01-20.
  26. ^ D'Ascenzo, Monica (2019-01-17). "Startup, in Italia record di investimenti nel 2018". Il Sole 24 ORE (in Italian). Retrieved 2024-12-19.
  27. ^ "Prima Assicurazioni". Forbes Italia (in Italian). 2021-06-07. Retrieved 2026-01-21.
  28. ^ Magazine, Redazione Start (2020-11-09). "Alberto Genovese, ecco fatti e imprese del fondatore di Facile.it arrestato - Startmag". Startmag (in Italian). Archived from the original on 2024-04-25. Retrieved 2024-12-19.
  29. ^ Infodata (2018-01-23). "Blog | United Ventures investe 10 milioni in brumbrum. I numeri dell'auto commerce". Info Data (in Italian). Retrieved 2026-01-21.
  30. ^ Aziende (2022-01-26). "Vendita e noleggio online - L'inglese Cazoo acquisisce brumbrum". Quattroruote.it (in Italian). Retrieved 2026-01-21.
  31. ^ "Comprata e affondata, l'assurda fine di Brumbrum". www.avvenire.it (in Italian). 2022-09-25. Retrieved 2026-01-21.
  32. ^ Abirascid, Emil (2019-05-07). "Beauty as a service, Abiby raccoglie 1,5mln, tra gli investitori Alberto Genovese". Startupbusiness.it (in Italian). Retrieved 2024-12-19.
  33. ^ Fortune (2020-09-10). "Jobtech, la startup per trovare lavoro, chiude un round da 1,5 mln". Fortune Italia (in Italian). Retrieved 2024-12-19.
  34. ^ "Round da 2,5 milioni di euro per Zappyrent, la startup che semplifica gli affitti - StartupItalia" (in Italian). 2020-01-07. Archived from the original on 2025-05-22. Retrieved 2024-12-19.
  35. ^ "Genovese vende per 200 milioni il suo 25% in Prima Assicurazioni". 2022-03-16. Retrieved 2024-12-19.
  36. ^ "Alberto Genovese, maxi assegno per l'imprenditore in carcere per le vicende di Terrazza Sentimento: 90 milioni dopo la cessione di Prima Assicurazioni". Corriere della Sera (in Italian). 2025-12-02. Retrieved 2026-01-21.
  37. ^ "Axa prende il controllo di Prima Assicurazioni e la valorizza un miliardo". Corriere della Sera (in Italian). 2025-08-01. Retrieved 2026-01-21.
  38. ^ "clausola di 90 milioni".
  39. ^ Guastella, Giuseppe (2022-04-14). "Alberto Genovese mette in vendita Terrazza Sentimento, l'attico della violenza: valore tra i due e i tre milioni di euro". Corriere della Sera (in Italian). Retrieved 2024-12-19.
  40. ^ Rome, Tom Kington (2020-11-12). "Tech millionaire Alberto Genovese 'drugged and raped' woman, 18, at party". www.thetimes.com. Retrieved 2024-12-19.
  41. ^ "Caso Genovese: l'ex star del web torna in carcere". La Stampa (in Italian). 2023-02-14. Retrieved 2024-12-19.
  42. ^ Manzoni, Renata (2021-08-06). "Cuveglio, Genovese: primi giorni al Crest". La Prealpina - Quotidiano storico di Varese, Altomilanese e Vco. (in Italian). Retrieved 2024-12-19.
  43. ^ Camurani, Andrea (2021-07-28). "L'imprenditore Alberto Genovese esce dal carcere: in comunità a Cuveglio per disintossicarsi". VareseNews (in Italian). Retrieved 2024-12-19.
  44. ^ "Alberto Genovese, condannato per lo stupro di due modelle «può lasciare il carcere»: andrà in affidamento in una comunità". www.ilmattino.it (in Italian). 2023-05-23. Retrieved 2026-01-21.
  45. ^ "Altre due violenze: processo "bis" per Genovese - il Giornale". 2024-11-25. Archived from the original on 25 November 2024. Retrieved 2024-12-19.
  46. ^ "Web businessman detained for rape charged with 2nd assault - General News - Ansa.it". Agenzia ANSA (in Italian). 2021-02-25. Retrieved 2024-12-19.
  47. ^ "Alberto Genovese, "accuse false su di lui": il giudice chiede di indagare sulla ex che andò in tv. "Si è contraddetta"". Corriere della Sera (in Italian). 2024-10-09. Retrieved 2024-12-19.
  48. ^ "Alberto Genovese, maxi assegno da 90 milioni mentre di notte dorme in cella e di giorno fa il volontario tra immigrati e senzatetto". Corriere della Sera (in Italian). 2025-12-03. Retrieved 2026-06-11.
  49. ^ "Alberto Genovese in semilibertà: tra lavoro e ritorno alla normalità". TPI (in Italian). 2026-05-11. Retrieved 2026-06-11.
  50. ^ a b "Carceri sovraffollate? Le istanze per uscire le scriverà l'Intelligenza artificiale". Corriere della Sera (in Italian). 2026-05-13. Retrieved 2026-06-11.
  51. ^ "Nasce il Movimento Italiano Diritti Detenuti". www.laverita.info (in Italian). Retrieved 2026-06-11.
  52. ^ a b Redazione (2026-05-22). "Movimento Italiano Diritti Detenuti: una nuova voce sul sistema carcerario". Novella 2000 (in Italian). Retrieved 2026-06-11.
  53. ^ "Alberto Genovese volontario nel centro per donne vittime di violenza: "Attività riparativa"". Corriere della Sera (in Italian). 2024-09-05. Retrieved 2024-12-19.
  54. ^ a b Redazione, La (2025-12-18). "La Fondazione Laura e Alberto Genovese: ascoltare chi resta". Meta Magazine (in Italian). Retrieved 2026-01-21.
  55. ^ "La sorella di Alberto Genovese: «Mio fratello, la droga e il male fatto alle ragazze. Ora aiutiamo altre famiglie»". Corriere della Sera (in Italian). 2025-08-02. Retrieved 2026-01-21.
  56. ^ "Laura Genovese: «Lotto contro la droga. Voglio riscattare mio fratello Alberto»". www.avvenire.it (in Italian). 2026-01-28. Retrieved 2026-06-11.
  57. ^ "Alberto Genovese si è sposato con la fidanzata dei tempi dell'università: l'amore rinato dopo l'arresto". Il Giorno (in Italian). 2023-05-24. Retrieved 2024-12-19.
  58. ^ "Alberto Genovese si è sposato mentre era ai domiciliari. La procura generale: «Può scontare la pena in comunità»". Corriere della Sera (in Italian). 2023-05-24. Retrieved 2026-01-21.
  59. ^ ""Start Up, Fall Down: From Billionaire to Convict" and the dark side of Milan's nightlife". NSS Magazine. November 7, 2025. Retrieved 15 November 2025.
  60. ^ Armelli, Paolo (November 3, 2025). "Arriva su Netflix Terrazza Sentimento, la docuserie che ricostruisce gli abusi di Alberto Genovese". WIred Italia. Retrieved 15 November 2025.
  61. ^ TG24, Sky (2025-11-05). "Terrazza Sentimento, la docuserie sulla storia di Alberto Genovese". tg24.sky.it (in Italian). Retrieved 2026-01-21.{{cite web}}: CS1 maint: numeric names: authors list (link)
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